Clik here to view.
$6,000 video. 6 million views. So what was the secret?
There was a remarkable story on Mashable this morning about a fairly simple, inexpensive video that’s been viewed over 6 million times to date. It’s for a startup called HelloFlo. This single tactic...
View ArticleClik here to view.
Welcome to the age of perpetual connectivity.
Like it or not, we are on the threshold of being constantly connected. In a recent NY Times article, it was noted that sales of automobiles are at their lowest level in two decades in Europe. My...
View ArticleClik here to view.
When it comes to marketing, why are the Brits braver?
For a couple of decades, I was involved with writing and producing TV commercials for U.S. based brands such as Budweiser, Skittles, GM, SBC, Whiskas, Baskin Robbins and others. Naturally, we’d study...
View ArticleClik here to view.
What would happen if you encouraged your target to go offline for a change?
Along with six and a half million other people Sunday night, I was settling in to watch the next-to-last episode of ‘Breaking Bad’. A minute or two before the show started, an announcer came on and in...
View ArticleClik here to view.
We are all writers and content creators now. So what does that mean?
It wasn’t all that long ago that it was possible to get by, even professionally, without doing very much writing. If you can remember a time before email, there were a few select writers in most...
View ArticleClik here to view.
If you want your brand to get noticed, it’s time to shatter the mold.
Never before in the history of mankind have we been inundated by so much information. Thanks to the world wide web, the sheer volume of it is staggering. Between tweets, blog posts, news sites,...
View ArticleClik here to view.
The purpose of marketing is to make your brand different. Has yours succeeded?
Stand out or blend in and be forgotten. That’s a pretty good measurement to use when evaluating your own marketing campaign. How is your brand perceived in your product category? Every once in a while,...
View ArticleThe brands that produce the best content will dominate the marketplace.
As Mr. Dylan is fond of saying, things have changed. It used to be that the brand with the best commercial was the one that got the buzz. Occasionally it was a website that really stood out from the...
View ArticleClik here to view.
Six steps that will improve your marketing in 2014.
That was a fast year, wasn’t it? Hard to believe that the holidays are upon us, and certainly planning for next year as well. In the spirit of achieving greater success in 2014, we provide the...
View ArticleClik here to view.
The Zappos model still works: get more employees contributing to social sites.
Way back in 2008 Zappos was recognized as an emerging social media marketing leader. Early on, they made a strong commitment to social while other brands were essentially waiting in the wings. As new...
View ArticleOver-the-top customer service is the hot new viral marketing tool.
This story from WestJet is a case study in how to create an insanely great customer service story, and ensure that it’s completely documented for use on social media. The video was released yesterday,...
View ArticleClik here to view.
Will these be the six most important marketing tactics of 2014?
1) CONTEXT If you haven’t read ‘Age of Context’ by Robert Scoble yet, you should. It will help you understand how technology is being used by the most powerful brands to effectively reach out to...
View ArticleIt’s a very fine line between hucksterism, and sales genius.
Capitalism is a strange and savage beast. We all function within its boundaries. That is to say, we participate. Sometimes we love it. Sometimes we disdain its excesses. Lately, we’ve been laughing...
View ArticleClik here to view.
How a brand can be like a Hollywood studio: Chipolte.
Chipolte Mexican Grill is spending roughly $250,000 to produce each episode of a new comedy series called ‘Farmed and Dangerous’. The show will air on Hulu beginning next month, and will even include...
View ArticleClik here to view.
If your business model isn’t thriving, change it.
Remember when you used to get DVDs in the mail from Netflix? That seems like a long time ago doesn’t it? But that model wasn’t going to work in the age of streaming content, so Netflix jumped with both...
View ArticleClik here to view.
Why raising the minimum wage at the Gap is smart marketing.
When was the last time you walked into a Gap to do some shopping? My guess is for most of us, not all that recently. And yet there was a time when the Gap had a bit more relevance, more cache’. It was...
View ArticleClik here to view.
Why are so many B2B brands stuck with a boring identity?
It’s a valid question. It’s also one confirmed by a recent Greenfeld, Belser study. In a recent global survey of CMOs & branding execs they discovered the following: 92-95% of managing partners...
View ArticleClik here to view.
The best timing for content marketing? Not during work hours.
There was a very intriguing article in AdAge recently. Here’s the headline: ‘Storytelling, consumer attention and making money on media.’ That’s pretty vague when you get right down to it, but there...
View ArticleClik here to view.
An April 1st Startup Marketing Plan!
1) Who really needs a marketing plan anyway? Chances are your product is so good, it will sell itself. After all, that’s pretty much what the CEO said when he took the position to lead your company....
View ArticleClik here to view.
The 2014 marketing trends that matter.
1) More emphasis on mobile. Maybe your business doesn’t have the resources of Facebook. That doesn’t mean you can’t learn from them. Their focus today is almost entirely on Mobile. $19 billion for...
View Article
